We’re helping Canada reach its full potential by redefining what it means to be Canadian: not just kind, but bold. Not just polite, but pioneering.

Our mission is to unleash a culture of entrepreneurial courage in Canada

We want to redefine what it means to be Canadian: not just kind, but bold. Not just polite, but pioneering.

Our mission is to unleash a culture of entrepreneurial courage in Canada.

Programs

Our Shift Failure programs normalizes failure and risk-taking with education toolkits and workshops

Insights

We use data, research, and storytelling to generate insights that drive behaviour change.

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200K animals saved by restoring habitats and protecting ecosystems.

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13M+ trees planted to revive forests and fight climate change worldwide.

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10K rivers cleaned to restore ecosystems and ensure cleaner water sources.

Our work is divided
into 3 areas

Our Work Is Divided Into 4 Core Objectives

Shifting Mindsets

Through our education programs and workshops

Our cleanup missions target polluted rivers and lakes, removing plastic, chemicals, and waste that threaten aquatic life. Through community efforts and innovative tools.

Measuring Culture

Through our Bold Ambition Index we measure what matters

We lead large-scale reforestation projects aimed at restoring damaged ecosystems, improving air quality, and combating climate change

Sharing Stories

Celebrating success and embracing failure through storytelling

We work to protect vulnerable species by preserving and rehabilitating their natural habitats. From wetlands to forests, our efforts ensure that wildlife can live, breed, and thrive in safe.

Since 2012, we’ve been driving reforestation efforts across the globe—reviving forests, restoring ecosystems, and planting hope for a greener, healthier planet.

30k Volunteers
$800m+ Acres restored

More of Shift Canada

Research
Learn more about how we measure Canadian culture and mindset
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Programs
Check out our education curriculum and program opportunities
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Stories
Check back here soon for stories of Canadian ambition, failure and success
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Research
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Explore stories
Read the messages from our students and teachers
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Blog
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Participant Feedback

“The reflection activities helped me understand that everyone, even famous people, fails. That changed how I see myself when things don’t go as planned. I can learn and grow along the way in new ways.”

Chloe

Student, Ontario

“Our classroom is different now. People aren’t as scared to speak up or try something new because we know failure’s just a part of it. We are all supporting each other, giving new perspectives.”

Abdul

Student, BC

“Shift Failure is more than a program - it’s a mindset movement our classrooms desperately need. If we want resilient learners, this has to be in every school.”

Greg

Educator, Ontario

“It’s rare to find a program that supports mental health, growth mindset, and academic risk-taking all at once. Shift Failure does, and it needs to scale.”

Paul

Educator, Alberta

“In a post-pandemic world, our students need tools for emotional resilience more than ever. Shift Failure provides that - and so much more. This program transformed the way my students learn, reflect, and grow. I believe every classroom in Canada should have access to it and the opportunity to teach it.”

Mike

Educator, New Brunswick

“Shift Failure helped my students realize failure isn’t the opposite of success - it’s the path to it. Their resilience is now louder than their doubt.”

Sam

Educator, Nova Scotia

“For some students, it was the first time they saw failure as normal. That understanding changed how they approached everything - from group work to tests. I noticed improved peer relationships too - students began supporting one another through challenges, not competing. The program nurtures both academic and emotional growth. My classroom has never felts safer for risk-taking.”

Jo-Ann

Educator, Ontario

“Shift Failure didn’t just give us resources. It gave us permission to reframe how we speak about effort, struggle and growth. The growth in confidence, perseverance and collaboration has been nothing short of inspiring.”

Tiffany

Educator, Alberta

“The biggest shift I saw wasn’t academic, it was emotional. Students began believing they were capable, even when things felt difficult.”

Lake

Educator, New Bruswick

“My students are proud to say, “I failed and I learned.” That shift in language has changed everything. We’ve created a classroom environment that accepts failure and embraces a growth mindset.”

Leigh

Educator, Ontario
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Team Members

Entrepreneur, Author, Keynote Speaker
Location:
Manaus, Brazil
Entrepreneur, Author, Keynote Speaker
Location:
Manaus, Brazil
Co-Founder & CEO, Symend
Location:
Manaus, Brazil
Executive Chairman and Founder, WeShall Investments
Location:
Manaus, Brazil
Co-founder & Co-CEO, Disco & Keynote Speaker
Location:
Manaus, Brazil
Co-founder & CEO, Borrowell
Location:
Manaus, Brazil
Managing Partner, Clear Summit Group/CEO, College Pro and Qualicare
Location:
Manaus, Brazil
Partner, Penfund Management
Location:
Manaus, Brazil
Global Chair, Norton Rose Fulbright and Chair of Sick Kids Foundation
Location:
Manaus, Brazil
Executive Chair Ellis Don
Location:
Manaus, Brazil
Vice-Chair, Rogers Control Trust
Location:
Manaus, Brazil
President & Chief Executive Officer, Roots
Location:
Manaus, Brazil
Chairman of the Board at Scotiabank
Location:
Manaus, Brazil
Former CIO OMERS, Vice Chair Forum Asset Management, Board Member
Location:
Manaus, Brazil
Chief Executive Officer, Brookfield Infrastructure
Location:
Manaus, Brazil
Executive Vice President and Chief Strategic Affairs Officer at Aecon Group Inc.
Location:
Manaus, Brazil
Former President and Chief Executive Officer, Laurentian Bank
Location:
Manaus, Brazil
Founder & Managing Partner, Impression Ventures
Location:
Manaus, Brazil
Provost and Vice-President, Academic at Toronto Metropolitan University (TMU)
Location:
Manaus, Brazil
President & CEO, Element Fleet Management
Location:
Manaus, Brazil
President, GE Vernova Canada and President, Hydro Power – North America, GE Vernova
Location:
Manaus, Brazil
President and Chief Executive Officer BCE Inc. and Bell Canada
Location:
Manaus, Brazil
President & CEO of SickKids Foundation
Location:
Manaus, Brazil
Senior Managing Partner, TorQuest Partners
Location:
Manaus, Brazil
Founder & Managing Partner, Staircase Ventures
Location:
Manaus, Brazil
Board Member
Location:
Nairobi, Kenya
Managing Partner, Corporate Development and Private Equity, Forum Asset Management
Location:
Manaus, Brazil
Shift Canada Founding Board Chair, President & CEO at Forum Asset Management
Location:
CEO, Shift Canada
Location:
Nairobi, Kenya
Co-Founder and Managing Partner at Mintz LLP
Location:
Taipei, Taiwan
Former Global Channel Chief at Dell Technologies
Location:
Manaus, Brazil

News & Articles

Reforestation
Water Cleanup
Sustainability

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